CFMOTO UK & Ireland Named Employer of the Year Finalist
Celebrating the team behind CFMOTO UK and Ireland
CFMOTO UK & Ireland was proud to be named a finalist for Employer of the Year at the 2026 British Farming Awards, recognising the people and teamwork behind our continued success.
15 of the team headed down to the NEC in Birmingham for the British Farming Awards, swapping workwear for suits, dresses and glamour. It’s not often we get to see everyone looking quite so smart! It was a great opportunity to get together outside of work, enjoy the evening and celebrate everything we’ve achieved as a team. Of course, the business doesn’t stop for an awards night, so a big thank you to everyone back at HQ who kept the wheels in motion back at HQ.
Our team is growing and we’re showing no signs of slowing down! With our ever-expanding dealer network reaching more customers across the country, we’re opening the door to exciting new opportunities, not just for the business but for the people who make it all happen. As the business continues to move forward, so does the need for more talented individuals to join our family. Bringing in fresh ideas, new skills and plenty of enthusiasm along the way. We are incredibly proud of how far the business has come, but even more excited about what’s still to come. More dealers, more opportunities and more fantastic people joining us for the ride.
Our growth has accelerated in recent years, driven by an expanding range of CFMOTO vehicles, continued improvements to existing models and the addition of CFMOTO motorcycles to our range in summer 2025. With more models available across the UK and Ireland and a growing dealer network, we’re reaching more customers and creating new opportunities along the way. Behind that growth is a team of people who work hard, support each other and aren’t afraid to get stuck in. As the business continues to grow, we’re welcoming new faces, fresh ideas and more talent to help take CFMOTO UK & Ireland even further. And we’re not slowing down anytime soon.
What Makes CFMOTO a Great Place to Work?
We believe that it is more than just providing a job. It’s about creating a workspace where people feel valued, supported and genuinely enjoy coming to work every day.
We took the opportunity to catch up with a few of our colleagues on the night to hear what working here means to them. Here’s what they had to say:
‘No matter what the whole team makes you feel supported every step of the way’
‘I’m constantly encouraged and pushed to be the best version of myself’
‘I wouldn’t be where I am today or have the knowledge and confidence I’ve gained without the opportunities and support this company has given me’
As the business grows, we want our people to grow with us. We’re passionate about helping our team develop new skills, taking on more responsibility or progressing into new roles, we’re committed to giving our team opportunities to develop. Whilst we take our work seriously, we also believe there should always be room for a bit of fun along the way.
Highlights from the Night
There were plenty of familiar faces, team spirit and reasons to celebrate, including a brilliant performance from the Hawkstone Farmers Choir. A big thank you to Hawkstone for supplying the drinks and helping everyone raise a glass to the incredible people behind British farming!
Our CFMOTO ambassador, Charlotte Ashley also took to the stage to auction off her handmade pictures, woven from homegrown wool, with the proceeds going towards The Farming Community Network (FCN). The charity provides vital support to farmers and their families through difficult times, making it a fantastic cause to get behind.
The evening also included a moving tribute to farmers lost to suicide, reminding us of the importance of supporting mental health and wellbeing across the farming community.
A Team Worth Celebrating
We might not have brought home the Employer of the Year trophy, but being named a finalist is something we’re incredibly proud of. It was a brilliant evening celebrating the people and businesses who make British agriculture what it is, and congratulations to all the winners and fellow finalists.
Most importantly, it’s been a chance to recognise our own team and the hard work that goes into making CFMOTO UK & Ireland what it is today. We’re proud of what we’ve achieved together and we’re looking forward to what’s next.